Maternity Store Mothercare Stops Mom From Public Breastfeeding!

Maternity Store – Mothercare Stops A Mom From Public Breastfeeding

Maternity Store – Mothercare Stops A Mom From Public Breastfeeding

In an unbelievable but true and unfortunately quite common incident, UK’s famous store for moms, babies and kids stopped a mom from publicly breastfeeding her baby in their store.

The mother in question, Zoe Frangou was disgusted by the treatment meted out to her in a store at Bluewater, Kent and was afterwards patronized by the complaints department.

Zoe Frangou posted on Mothercare’s Facebook page about the incident, which occurred in September. Recounting the incident, she mentioned that her baby was suffering from ear infection. The baby was on antibiotics and woke hungry after 5 hours of sleep.

The mom found a secluded area inside the shop and quietly proceeded to breastfeed her baby. Soon a store assistant marched over to her and told her to stop breastfeeding the baby because they were moving things around and it was dangerous.

When the lady protested, the store assistant gave her a dirty look and walked away. To make matters worse, Mothercare sent her a pre-scripted apology in response to her complaint.

Meanwhile, Mothercare has tendered apology to Mrs. Frangou. The store has said that it supported nursing mothers and allows customers to breastfeed their children anywhere on the premises.

Mothercare has confirmed that they are looking in to the incident. The company also reiterated, "We provide all our stores with our breastfeeding policy which clearly states our full support for nursing mothers.”

“Our customers are welcome to nurse their children anywhere on the premises and for those who prefer some privacy, we provide comfortable feeding facilities.”

"We are saddened to hear that on this occasion, our guidelines were not adhered and her complaint was not dealt with immediately.”

"We are fully investigating this incident and will be making sure that all our store teams are aware of our breastfeeding policy and guidelines."

Mothercare is a maternity store which sells clothing for babies and moms as well various  items such as strollers and electric breast pumps. I am not sure I will be buying any of their stuff if I happen to go to their store in London.  ​

Author: Marissa Claire

Hi, I am Marissa. I am a wife of a very supportive husband and mother 3 precious kids. Even though my life is not picture perfect, I have too many blessings to be counted. I am an ordinary mom who has been through some tough times.

I have tried to collate the best information available and write personal & real reviews for the benefits of parents who are confused with the plethora of breast pumps available. I have made an effort to steer clear of technical jargons and used layman language which is understood by people like us.


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